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This book introduces metamarketing, blending physical and digital realities for a unique customer experience. Kotler, Kartajaya, and Setiawan explore how technologies like AI, augmented reality, and mixed reality, crucial for Gen Z and Alpha, shape the future of marketing. Learn to navigate this dynamic field, avoid common pitfalls, and see how global companies are successfully leveraging these advancements.
Ships within 48 hours · Estimated delivery Jul 7 - Jul 12
US$40
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