Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure routine by L’Oréal Paris! Inspired by skincare, Hydra Pure is powered with Salicylic Acid, which helps remove excess oil and impurities & Hyaluronic Acid for a boost of moisture.

The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. Effective on all hair types, ranging from straight, wavy, curly, and coily.

What’s included?

Step 1: Hydra Pure Oil Control Pre-Shampoo Scalp Serum
A lightweight, pre-shampoo serum that is scientifically proven to purify the scalp. Inspired by skincare, the formula is powered with a 6% gentle exfoliating complex with Salicylic Acid, which helps to control oil. The result? 96% of women agree that this serum removes residue on the scalp without stripping natural moisture*. Scalp is gently cleansed of excess oil, grease, impurities, product build-up & dead cells. Apply directly to the scalp, massage well and leave on for 15 minutes. One dose = 6ml, corresponding to markings on the sides of the bottle.

Step 2: Hydra Pure 72h Purifying Shampoo
The Hydra Pure Purifying Shampoo is scientifically proven to bind to excess oil & impurities and wash them away without stripping natural moisture. It is also silicone-free for a natural touch. Apply on wet hair, massage your scalp and rinse.

Step 3: Hydra Pure 72h Rehydrating Conditioner
​After purifying your scalp with the Hydra Pure Scalp Serum & Shampoo, the Hydra Pure Rehydrating Conditioner is scientifically proven to intensely rehydrate and provide airy lengths with no weigh down. Apply on wet hair, focusing on lengths and ends. Leave for one minute and then rinse.

*Consumer test on 59 users, 72h after use of the serum + shampoo + conditioner.