Living Large

The World of Harold Mitchell

By Harold Mitchell

Melbourne University Press, 2009, ISBN 9780522856576, colour photographic plates, hardcover, dust-jacket.

Near Fine Condition, minor edge and shelf wear, dust-jacket shows a little edge and shelf wear with a little creasing, remainder line bottom fore edge (see photographs)

'Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to owner of a $100 million business, rubbing shoulders with Australia's most powerful people.  When Harold was sixteen, he secured a job at a Melbourne advertising agency just by virtue of having travelled the furtherest for the interview.  Living Large traces Mitchell's journey as 'media buyer' inside several agencies to his brave decision to start in 1976 his own media-buying operation - a radical and, to the established agencies, highly unpopular move ...
Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing business identities.'