Release the Kraken — 100X Fur Felt by Hoyle Hat Co.

From the depths of the sea to the streets of Seattle — Release the Kraken is a bold, handcrafted tribute to grit, power, and Pacific Northwest pride.

This limited-edition statement hat is built from luxurious 100X fur felt, shaped and finished entirely by hand in our Seattle studio. Each piece is individually hand-burned, creating a one-of-a-kind kraken design that wraps the crown like a sea legend rising from the deep.

Inspired by the energy of the Emerald City and its fierce maritime spirit, this hat blends old-world craftsmanship with modern attitude.

 Details

• Material: 100X premium fur felt
• Finish: Hand-shaped & hand-burned artwork
• Crown: Structured fedora profile
• Brim: Precision cut with clean edge finish
• Band: Custom layered band inspired by nautical textures
• Lining: Leather sweatband for long-term comfort
• Origin: Handmade in Seattle by Hoyle Hat Co.

The Story

Seattle is a city built by water — working docks, winter storms, and a spirit that never backs down. Release the Kraken captures that energy. The burned tentacles symbolize strength beneath the surface — calm above, unstoppable below.

No two hats burn exactly the same. Each Kraken is as unique as the person wearing it.

Fit & Wear

Designed as a statement piece, this hat pairs just as well with elevated streetwear as it does with tailored layers. Built to be worn hard and age beautifully.

Hoyle Hat Co.

Quality. Culture. Craft.