IGK 1-800-HOLD-ME No-Crunch Flexible Hold HairsprayInspired by makeup setting sprays that give a dewy glow to the skin, this brightening flexible hairspray uses hi shine micro light reflectors to give a subtle, healthy glow to all hair types and colors. Medium hold buildable hairspray gives all day hold, while staying touchable, soft and reworkable. WHAT IT IS Medium hold reworkable no crunch hairspray uses next generation styling polymer technology for touchable, brushable hold without being crunchy