A NEW YORK TIMES, WASHINGTON POST, and LOS ANGELES TIMES BESTSELLER

"ESSENTIAL READING." — JANE GOODALL

"A CRITICALLY IMPORTANT BOOK." — JACK WELCH

From the leader of the nation’s most powerful animal-protection organization comes a frontline account of how conscience and creativity are driving a revolution in American business that is changing forever how we treat animals and create wealth. Wayne Pacelle of the Humane Society of the United States reveals how entrepreneurs, Fortune 500 CEOs, world-class scientists, philanthropists, and a new class of political leaders are driving the burgeoning, unstoppable growth of the “humane economy.”

Every business grounded on animal exploitation, Pacelle argues, is ripe for disruption. Indeed each one of us is, and will be, touched by this far-reaching transformation in food and agriculture; in the pharmaceutical, chemical, and cosmetics industries; in film, television, and live entertainment; in tourism and wildlife management; in the pet trade for dogs and cats and exotic wildlife; and in fur and leather fashions. Collectively it promises to relieve or end the suffering of billions of creatures, while allowing businesses aligned with the best instincts and values of their customers to flourish.

Pacelle shows, for instance, how the cruelties of industrial chicken farming are quickly becoming obsolete with a visit to Hampton Creek, the makers of a plant-based egg substitute and the world’s fastest-growing food startup ever. Pacelle also recounts the stories of how established companies are joining in this economic transformation: from Petco and PetSmart, which have turned the conventional pet store model on its head by forswearing puppy mill suppliers in favor of shelter dogs; to John Paul Mitchell Systems, the Body Shop, and Lush, which use safe ingredients instead of animal tests for their cosmetics; to major food retailers like Whole Foods, Chipotle, and even Costco and Walmart, which are embracing animal welfare standards that are one by one unwinding the horrors of the factory farm.

The Humane Economy is a clarion call to business leaders and to the world’s growing animal protection movement; it is equally a warning to the static thinking of animal-use industries and their apologists: “Here, in this humane economy,” Pacelle argues, “human ingenuity meets human virtue, and we discover at last that we can have it both ways — a better world for us and for animals, too.”

• Business Ethics in Action: Discover how Fortune 500 CEOs and innovative entrepreneurs are proving that compassion is a powerful market advantage, creating wealth while transforming industries for the better.
• Factory Farming Disruption: Go inside the movement to end the cruelties of industrial agriculture, from ending the use of gestation crates for pigs to the rise of cage-free standards embraced by Walmart, Costco, and McDonald's.
• Beyond Animal Testing: Learn how companies are leading the way with safer, more effective methods that make poisoning animals for cosmetics and chemicals a thing of the past.
• A New Model for Wildlife: Explore how humane wildlife management, from protecting elephants from poachers to ending the abuse of animals in circuses and theme parks, is becoming a cornerstone of sustainable global tourism.