Common Name: Imperial Bromeliad

Sun Requirements: Thrives in full sun to partial shade. Full sun enhances the red coloration of the leaves, while too much shade may lead to greener foliage.

Planting: Best planted in spring or early summer. Prefers well-drained, sandy or rocky soil. It can be planted in the ground in frost-free climates or kept in large containers where winters are cooler.

Watering: Water the central 'cup' of the plant and the soil sparingly. It’s drought-tolerant once established, but regular watering in dry periods can promote better growth and leaf color.

Maintenance: Low maintenance. Remove dead or damaged leaves as necessary. No pruning is required.

Growth Profile:

• Height: Can grow up to 1.5 meters tall.
• Spread: Can spread up to 1.5 meters wide.

Characteristics: 'Rubra' features broad, leathery leaves that are a deep burgundy-red, especially vibrant when exposed to direct sunlight. The plant can take many years to reach maturity and eventually sends up a tall flower spike with small white flowers, typically flowering only once in its lifetime before gradually dying.

Ideal Use: Perfect for tropical and subtropical gardens as a dramatic focal point. It's also suitable for large containers, rockeries, or as an architectural plant in xeriscaped areas.