making aston martin ulrich bez by rene staudIn his ten years as CEO of Aston Martin, Dr. Ulrich Bez turned the British niche manufacturer into a profitable global player. This book is not one of the usual entrepreneur portraits, but rather a richly illustrated, unique mix of business case and personal memories. The plot rushes along like a thriller with all the insider details but no business platitudes. We accompany Dr. Bez, sleeplessly awaiting Bill Ford's verdict on the sale of the majority