Binding: Hardcover
Description: The cofounder and chief branding officer of Red Antler the branding and marketing company for startups and new ventures explains how hot new millennial brands like Casper Allbirds Sweetgreen Everlane and more successfully build devoted fan followings right out of the gate. Whether you re starting a new business launching a new product line or looking to refresh a brand for a new generation of customers Obsessed shows you why the old rules of brand - building no longer apply and what really works for today's customers.
Title: Obsessed Building A Brand People Love From Day One
Author(s): Heyward Emily
Publisher: Penguin Putnam Inc
Barcode: 9780593084311
Pages: 240 Pages
Publication Date: 6/9/2020
Category: Business & Management