Binding: Paperback
Description: Since long before computers were even thought of data has been collected and organized by diverse cultures across the world. Once access to the Internet became a reality for large swathes of the world's population the amount of data generated each day became huge and continues to grow exponentially. It includes all our uploaded documents video and photos all our social media traffic our online shopping even the GPS data from our cars. Big Data represents a qualitative change not simply a quantitative one. The term refers both to the new technologies involved and to the way it can be used by business and government. Dawn E. Holmes uses a variety of case studies to explain how data is stored analysed and exploited by a variety of bodies from big companies to organizations concerned with disease control. Big data is transforming the way businesses operate and the way medical research can be carried out. At the same time it raises important ethical issues; Holmes discusses cases such as the Snowden affair data security and domestic smart devices which can be hijacked by hackers. About THE Series: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket - sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts analysis perspective new ideas and enthusiasm to make interesting and challenging topics highly readable.
Title: Big Data: A Very Short Introduction
Author(s): Holmes Dawn E. (Faculty Member Department Of Statistics And Applied Probability University Of California Santa Barbara)
Publisher: Oxford University Press
Barcode: 9780198779575
Pages: 160 Pages, 18 Black And White Images
Publication Date: 1/30/2018
Series: Very Short Introductions
Category: Data Mining