Binding: Paperback
Description: Traditional narratives on strategic management no longer fulfil the needs of students practitioners consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic highlighting the dichotomy between theory and practice and guiding readers towards an understanding of the future of strategic management. Moving beyond the short - sighted goal of profit maximization Contemporary Issues in Strategic Management shines a light on measures that really matter such as value. A wealth of global examples provide an illustration of competitive advantage from market - based and state - based perspectives giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field this global textbook is essential reading for postgraduate students of strategic management worldwide.
Title: Contemporary Issues In Strategic Management
Author(s): Moutinho Luiz
Publisher: Taylor & Francis Ltd
Barcode: 9781138939646
Pages: 296 Pages, 27 Tables, Black And White; 34 Line Drawings, Black And White; 5 Halftones, Black And Whi
Publication Date: 3/29/2018
Category: Business Strategy