L'Oréal INOA Permanent Ammonia-Free Hair Colour (60g) is a breakthrough in professional hair colour, offering beautiful, long-lasting results without the use of ammonia. This innovative formula ensures a gentle, nourishing experience while delivering vibrant, rich colour and exceptional shine.

Key Features:

• Ammonia-Free Formula: INOA's ammonia-free technology provides a gentler colour experience, making it suitable for even the most sensitive scalps while still delivering vibrant, long-lasting colour.

• Rich, Vibrant Colour: Experience rich, intense colour with a natural, glossy finish. INOA offers full coverage and deep, luminous results, making it ideal for a variety of shades from natural tones to more vibrant hues.

• Nourishing and Protective: The formula is enriched with ODS2 (Oil Delivery System), which helps to deeply nourish and protect the hair during the colouring process, leaving it feeling soft and healthy.

• Long-Lasting Results: INOA ensures up to 6 weeks of beautiful, fade-resistant colour, maintaining vibrancy and shine even after multiple washes.

• No Harsh Odours: Thanks to the ammonia-free formula, INOA eliminates the harsh chemical smells typically associated with hair colouring, creating a more pleasant experience.

• Professional Quality: Trusted by professionals worldwide, INOA is known for its consistent, salon-quality results, making it the go-to choice for colourists and at-home users alike.