Our Nourishing Dog Shampoo is pro-groomer-developed and skincare-grade, designed to cleanse without compromise. It balances a gentle wash with deep hydration and cleansing, leaving coats soft, shiny, and healthy — never stripped or itchy. •Gentle clean: Rich, creamy lather removes dirt and buildup without harshness. •Hydrates & soothes: Colloidal Oatmeal, Aloe Vera, and Pro-Vitamin B5 calm irritation and lock in moisture. •Skin-first formula: Supports a healthy barrier for fewer flakes, less itch, and more shine. •Every coat, every bath: Safe for sensitive skin, dry coats, and all coat types. •Lightly scented: Fresh, subtle BloomBlend fragrance — clean plant extracts without allergens or irritants. Not essential oils, not perfume. Safe for puppies and adult dogs, free from sulfates, parabens, and harsh chemicals, and always cruelty-free. Made in USA.