MAC Powder Kiss Liquid Lipcolour in shade #987 M-A-Csmash delivers a hydrating, long-wearing matte lip color that feels as comfortable as it looks. Encased in a compact 5 ml (0.17 oz) tube, the whipped mousse-like formula glides on to create a blurred, velvety matte finish that stays true to color from morning to night.

Why this lipcolour stands out

• Hydration meets high-impact pigment: A moisture-rich blend with Vitamin E powders and emollients keeps lips soft and comfortable, so the matte look never translates to a dry, tight feel.
• Blurred, sculpted matte: The whipped texture delivers a softened edge that enhances lip shape and definition without harsh lines.
• All-day wear, color stays true: Up to 10 hours of wear with pigment that remains faithful to the chosen shade, reducing the need for frequent touch-ups.
• Precise, effortless application: The hourglass-shaped applicator fills in lines for even coverage, making quick, at-a-glance touch-ups a breeze.
• Extensive shade range: While #987 M-A-Csmash meets a broad spectrum of looks, MAC Powder Kiss Liquid Lipcolour is available in a wide array of shades to suit any occasion.

How to use

Start with clean lips. Use the hourglass applicator to outline the shape of your lips and fill in color from center to edges. Press lips together gently to blend. Reapply as needed for intensified color or extended wear. For the sharpest definition, pair with a complementary lip liner and allow a moment for the mousse to set before speaking or eating.

Who will love it

Ideal for anyone who wants a comfortable matte lip with serious staying power—perfect for long workdays, events, photoshoots, or evenings out where bold color needs to endure without caking or drying out.

Shade notes and finish

Shade #987 M-A-Csmash offers a versatile tone that complements a wide range of skin tones and makeup looks. With its blurred, velvety matte finish, this lipcolour adds definition and depth while preserving a plush, hydrated feel throughout wear.

Key specs

• Brand/Line: MAC Powder Kiss Liquid Lipcolour
• Shade: #987 M-A-Csmash
• Size: 5 ml / 0.17 oz
• Finish: Blurred, velvety matte
• Wear: Up to 10 hours
• Texture: Whipped mousse-like
• Active ingredients: Vitamin E powders, emollients
• Applicator: Hourglass-shaped for precise coverage